Yehdego “Bobby” Abeselom
Chief Executive Officer
Mr. Yehdego, better known to everyone around the office as Bobby, is the CEO of Keste Damena Industries. In his role, he oversees the strategic vision for the Company as well as all the core functions including sales, marketing, merchandising, finance, and operations. Mr. Yehdego joined the company as a business partner in 2007 with a dream of growing KD into the leading mattress retailer in the continent of Africa.
Yacob Abeselom
Chief Operating Officer
Yacob Abeselom is our lead Chief Operating Officer. As C.O.O, he leads our entire production division and oversees all operations and development here at Keste Damena. Yacob has a sharp analytical mind that is able to see problems before they arise. He understands the technology, the machinery, and is up to date on all advanced foaming developments in the market. Yacob earned his bachelors degree from Notre-Damn University in communications. Under his leadership, Keste Damena has seen great advancements in the field of foaming and beyond.
Tsega Asseffa
Asset Manager
Tsega (better known to the KD family as Mimi) is our Asset Manager. She ensures that all assets are properly logged and properly maintained. Mimi was the Manager at the world famous Jolly Bar and Grill right here in Addis Ababa for 6 years before she joined the Keste Damena team. Before that, Mimi was the regional manager at Starbucks in Washington D.C for 11 years. She has a very sharp organizational mind and knows where everything is and should be.
Hiwot Esayas
Corporate Finance Team
Hiwot is our Finance Manager at Keste Damena. She is an accounting professional with over 6-years of work experience with a strong background in accounting and a very strong command of the accounting principles within the foam-manufacturing sector. Hiwot earned her 1st degree from DebirBirhanUniversity in accounting and finance. She also recently graduated from with her MBA from Lead State University. We’re proud to have her in our finance department.
SEYOUM TSEGAY
Corporate Finance Team
Seyoum is our current Finance Lead. Seyoumhas slowly grown with Keste Damena over the years. He is great with numbers and understands accounting on the basic level and on the complex finance management side. Seyoum is a loyal employee who has made Keste Damena his home for over 14 years. Seyoum graduated with a BA in accounting from Addis Ababa University.
Defar Mualtu
HQ Internal Auditor
Defar Mualtu is our internal auditor. He acquired his BA degree in accounting from Nekemit University and has been working in different private and government organizations for over five years. At Keste Damena, Defar is responsible for all quality checks, both financial and production audits and ensures everything meets the highest standards.
Nebiyu Zekaria
Construction Team
Nebiyu (pictured to the left standing) is the Head of our Construction Department. He has a degree from Addis Ababa University in construction technology and management (COTM). Nebiyu is in charge of overseeing and leading a range of building and construction projects for all our KD branches. He ensures that everything is executed with quality and up to our standards from beginning to end, including setting-up and keeping tight schedules, monitoring finances, supervising and managing contractors and laborers at construction sites
Selamawit Fishatsion
HQ Customer Service
Selamawit(pictured to the left sitting) is a graduate in communications and a former renowned model. She worked with a wide range of clients in coordination and fashion consulting. She joined Keste Damena 3 years ago as a sales agent and quickly rose to the ranks of customer service manager. She is extremely friendly, kind, and very polite.
Rahel Paulos
HQ Reception and Office Protocol
Rahel (pictured sitting to the right) is the secretary to our COO and replacement executive secretary to the CEO when needed. She is responsible for maintaining executive agendas and assisting in planning appointments, board meetings, and all our conferences. She is wonderful to have in the office and is very organized.